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Blog Post SEO: What Are the Dos and Don’ts?

blog post SEO

Blog Post SEO is essential for every business that wants an online presence. A strong blog post SEO strategy can help a business attract more customers and grow. Content marketing is also important for companies with an online presence. Creating high-quality content can help a business attract more customers and grow.

Read this article to learn about the crucial blog post SEO optimization dos and dont’s

Blog Post SEO Dos

  • Pay Attention to Your Website

Having a sitemap ready is vital to managing your website. Search engines use this sitemap to help them understand the structure of your website and find all the pages on it.

In addition, make sure that your website is designed to be responsive from the start. This means that the page will look good and function well, no matter the screen size. If your website isn’t mobile-friendly, you will have a hard time appearing in search results on mobile devices.

  • Utilize Long Tail Keywords

A keyword is a word or phrase that someone would use to search for your blog post. To rank highly on search engines, you need to choose keywords that are popular and relevant to your topic for proper blog post SEO. Long tail keywords are crucial because they are more specific than general keywords. This means that they are less likely to be used by other blogs, making it more likely that your blog will appear at the top of the search results.

  • Produce Top-Quality Content

If you want your blog posts to rank high in search results, blog post SEO needs to make sure they are packed with quality content. This means writing posts that best match the user’s search query, answer their questions, and leaving them feeling informed and satisfied. By providing such valuable content, you prove to the search engine that your blog deserves a coveted spot on the first page of results.

  • Incorporate Relevant Links

Including links to third-party content as part of your SEO strategy is important because it helps the search engine understand how your content relates to the other content on the internet.

Blog Post SEO Don’ts 

  • Resort to Cloaking

Cloaking is a code used to make a website look different to GoogleBot than to other users. This is done by using a special code that only GoogleBot can see. This code can be used to make the website look different from GoogleBot so that it can be treated differently from regular users.

The code shows the Google Bot a different page than what other users see when they visit the URL, which causes Google to score and index that page incorrectly. Cloaking violates Google’s quality guidelines and can result in a ban, being dropped from the search engine index, or even being blacklisted.

  • Use Keywords Without Researching

Before you write a blog post, you should have a specific keyword or phrase in mind. Don’t assume that you know what words people are using in search engines; instead, do some research to find keywords that will actually have an impact and deliver results.

  • Plagiarize 

Conducting research is an essential step in creating a high-quality blog post for your website. However, when you are researching, do not be tempted to copy any text from other websites. Even if you feel that they explained a concept perfectly, resist the urge to do it! It will save you time and effort in the long run.

Google doesn’t want people creating pages with little to no original content, or what they call “scraped content.” This is when someone takes someone else’s content and uses it on their own page. If Google finds out that you’re doing this, they may take action against you.

  • Use Too Much Links

When creating blog posts, it’s important not to include too many links to external sources. This could raise a “spam” flag for search engines, which could result in penalties.


There are a few key things to keep in mind when performing blog post SEO. As highlighted, using internal links helps Google index your content and give your readers more ways to find the information they need on your site. By doing this and other tips mentioned above, you can help ensure that your blog posts are more likely to be found by potential readers.

Are you looking for the best marketing agency to help with blog post SEO? Trust One Source Branding, a brand development and online advertising and marketing agency. We are focused on helping develop startup companies and existing companies. Get started today!


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