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The Importance Of Websites In 2021

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What is a website?

A website is the backbone of your business when it comes to being online. Your site is where you start all of your digital marketing efforts and get them off the ground. 

Whether that means increasing traffic by attracting new visitors or converting more leads into customers, we can help make sure that every single visitor gets what they need from your site so they become a customer too.

Here are some key statistics you can view to help give you a better understanding of how important websites have become:

  • Every type of communication, piece of content, or advertisement that you put online will drive the consumer back to your website.
  • Businesses with an established online presence have a competitive advantage.
  • 88% of consumers will research product information before they make a purchase online or in the store
  • Your website is often your customers’ first impression of your brand
    94% of people stated that web design is the top reason that they mistrust or reject a website

What type of website best fits you?

Business Website

A business website is simply a web platform that represents a specific business organization. It’s not just for selling products or services, it also serves as an online marketing and branding tool to inform potential customers of your products and/or services.

Learn About Websites

E-Commerce Websites

With the rise of e-commerce and digital marketing, people are becoming more reliant on technology. Ecommerce websites refer to a business that involves sales transactions being done on the web. Virtually every online shopping website – big or small – follows this structure.

Learn About E-Commerce Websites

Landing Pages

A landing page is a web page that leads traffic to the conversion process, and it does not provide extensive information about your business or product.

It only shows limited content that is needed in order for customers to convert into paying clients.

Learn About Landing Pages


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The Importance Of A Website

To grow your business, it’s important to have an online presence that is fully optimized. Make sure you’re investing in a website that can support all of your digital marketing efforts and has the potential for future growth.

To make the most of your efforts online, you have to start with a website that is designed to support all of your digital marketing needs. This includes having an effective web design and content strategy built in from day one so it can be completed efficiently and effectively while also being optimized for search engines like Google or Bing.

With One Source Branding & Media, our team’s expertise and experience, we know how important it is for new brands to get off on the right foot when starting out with their own business online.

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